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User Experience (UX) Impacts On E-Commerce

With the changing consumption habits in the digital world, the developments added to our lives every day, and the recent pandemic process, the e-commerce sector continues to grow with fast pickup. However, the aim of all companies operating in the e-commerce sector, without exception, is to be able to sell more products and services by following online trends! One of the most important steps to get one step closer to your potential customers and to reach this goal is that your professionally prepared website offers a good user experience (UX).

User experience (UX) dynamic includes getting to know your users. If you don’t really know your clients, you won’t be able to meet their expectations completely. At this stage, you lose the chance to convert your visitors to your e-commerce site into potential buyers. Visitors who are in the process of purchasing any product or service on your e-commerce site change their minds during the navigation. Therefore, you need to make sure that everything is going well. Let’s take a closer look at the connection between user experience and e-commerce, which includes many dynamics and a wide range of processes...

What is User Experience (UX)?

 

UX (User Experience) is a wide topic that focuses on website visitors and affects many factors from site navigation to the sales process. In short, it refers to any interaction a user has with a product or service.

User experience (UX) designs each element that shapes the user's experience, whether the user can easily access all the information they want. The main goal is to provide an easy, efficient and versatile use for the user.  Many details such as the design of the website, the colors, and images used, the length of the texts, the locations of the buttons, the speed of finding what you are looking for on the site, the ease of the payment stage are among the factors that affect the user experience of the websites.

 

User Experience (UX) and E-commerce

 

User experience (UX) is highly effective in enabling your customers to navigate your website easily, find what they are looking for, and ultimately turn that navigation into sales. User experience (UX) created with a strong infrastructure is a factor that affects conversions on e-commerce sites. To increase your sales, you need to provide a good user experience (UX) that facilitates the processes that visitors follow and encourages them to sell. An easy and understandable website will enable the user to access more products and navigate the site comfortably. In this way, by allowing users to spend longer time on your website, you can turn visits into sales.

Consumers who intend to purchase any product or service from an e-commerce site change their minds along the way, and this could mean losing potential customers for your business. If users think that their experience on an e-commerce site is not enough good, be it because the site navigation is too complicated or the page loads too slowly, they will quickly choose another alternative to buy the product or service.

 

Users prefer to shop from companies they are happy to use. They prefer companies that they can shop without experiencing any problems, and that can offer solutions when they have problems. One of the ways to achieve this is by improving user experiences. The user experience, designed with a strong infrastructure, will allow the user to spend a longer time on the site. With an easy and understandable e-commerce website, the user will be able to access more products.

 

5 Reasons Why UX Design is Important for E-commerce

 

1. Increases usability

 

User experience (UX) makes your product or service easy to use. It ensures that what is needed is found without much searching and effort. For example; with the improvements to be made in the membership form, enabling users to quickly complete the transaction steps will open the doors of future interactions for users. The fact that the design of the website is based on improving the experience of the users will enable the user to spend a longer time on the site, thus bringing the consumer closer to the purchase action.

 

2.Provides reliability

 

Building confidence that your visitors can meet the needs of your product or service takes time and requires consistency in each user's interaction and action. For example; if they cannot navigate your site easily and quickly, they will think that they cannot trust you. No matter how good the quality of your product is, they will not turn to the purchase because your brand reputation will be negatively affected. Because of this situation, even if you reach your potential customers, you may lose them in the last step. Reliability is considered one of the most fundamental factors affecting user experience (UX) design. The better the user experience you provide on your e-commerce site, the more your visitors will trust you and your product.

 

3. Increases consumer loyalty

 

Another advantage of user experience (UX) is that it increases consumer loyalty. If users are satisfied with using your services, they will continue to shop from your e-commerce website. The most important factor affecting the shopping habits of consumers is instilling the confidence that they can shop quickly and without any problems on your e-commerce site. They want to be sure that they will find a solution in case of any problems they experience. One of the ways to achieve this is to improve the user experience (UX). Innovate on your site as much as you want, increase the variety and quality of your products, if you do not improve the user experience, you cannot ensure the loyalty of users to your brand. You need to offer them a good shopping experience. Since a large part of shopping is based on lived experiences, providing them with these good experiences will enable you to reach loyal customer bases in the long run.

 

4. Increase potential sales with a mobile-friendly design

 

Mobile users constitute about 66% of the world's population. The immediate leaving rate of a non-mobile-friendly website is 5 times higher than that of mobile-friendly sites. Mobile users want to find the products they are looking for easily by accessing your website quickly. If your e-commerce website does not have a responsive design, most of the users will leave the site completely if they experience any problem. At this point, a well-designed user experience (UX) is one of the most effective elements in order to turn visits to the site into sales and to ensure the continuity of shopping habits.

 

5. Increases user engagement

 

An important part of User Experience (UX) is how interacting with your website makes the user feel. The simple and smooth design that attracts the attention of the users and improves the user experience sets you apart from your competitors. Elements such as design, colors, fonts are the factors that tell the story of your brand and introduce you to users. There should be interactive elements, including engaging images, videos, or call-to-action buttons to keep users wondering what's next and prompt them to explore other pages on your website. These elements engage users and make them eager to continue browsing your site.

 

We mentioned user experience (UX) in general terms, which is of great importance to reach your potential customers and increase your brand value through your e-commerce site. You can contact us to meet our professional team if you need an e-commerce website for your company or if you want to increase your conversions by improving your website on topics such as mobile compatibility, user experience (UX), or SEO.

songul@saruhanweb.com

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