"If you can’t measure it, you can’t improve it.", which is still valid by Peter Drucker, continues to set the light on today's business world. If you want to grow and develop your business with the right steps, make strategic plans by measuring every area of your business. The same strategic plans come up for websites that make up the digital identity of your business. The digital traces we leave while we are online creating a large data network. Statistics and analysis of this data network help you determine your business goals.
At this stage, data such as which pages are visited more on your website, which content your visitors are more interested in, and how long they spend on these pages are very important. Using analysis and statistics tools, you can follow the movements of your visitors and access various reports with the data you get. In this article, we will talk about Google Analytics, one of the most used analysis tools, and alternative analysis tools.
Google Analytics is the most preferred and perhaps the best-known statistical tool in the world. It is a free service offered by Google. In its simplest definition, it allows you to monitor the traffic of websites, blogs, and social media channels and presents the obtained data in reports.
Google Analytics allows you to measure a wide range of traffic about your website visitors and to compare this traffic with certain times. In this way, it can help you make the best decisions in important steps while determining your digital marketing strategies.
Within Google Analytics; you can access real-time (instant) reports, visitor locations, the resources accessed to your site, browsing and interactions based on the content on your site, conversion rates of the work done, effective users, data about your advertising work, and many more.
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You can find answers to like these questions, thanks to Google Analytics. Although this analysis tool has an effective use, there may be those who want to find an alternative. At this stage, we will first examine the analysis tool Yandex Metrica.
Yandex Metrica is a free statistics tool offered by Yandex, which may be one of the best alternatives to competitors. It differs from its competitors with its built-in heat maps and session records, as well as having similar features with Google Analytics.
Yandex Metrica can transfer all the actions of your visitors to the screen touches on the smartphone like watching a video. This tool, which successfully analyzes visitor behavior, can also provide more advanced reporting than Google Analytics. It plays an important role in determining sales strategies, especially with the data it provides for e-commerce sites.
Within the scope of Yandex Metrica; you can access detailed information such as data traffic, detailed information about your target audience, performance analysis, and e-commerce data analysis, visits, click and scroll maps, and many other data with no limits.
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You can reach many comprehensive reports like these, thanks to Yandex Metrica. Scope of this information, let's take a look at the Microsoft Clarity analytics tool.
Microsoft Clarity, released by Microsoft on October 28, 2020; is a professional and free analysis tool that allows you to track various movements and measurements related to your website. It focuses on the visual assessment of User Experience (UX) supported by an The most important feature of Microsoft Clarity is its data visualization. This feature includes clicks, tracking, heat map reports, session logs, and more. This information helps you create a better user experience for your users, improve performance, and increase sales conversion. In addition, in the statement made by the company, it was stated that this tool works privacy-oriented under the GDPR (General Data Protection Regulation).
Within the scope of Yandex Metrica; You can access unlimited data such as session records, heat and click map data, visitor information, website speed control, visual (video) version of data-based reports, and many more.
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As a result, Google Analytics is an ideal analysis tool for those who have a lot of users and want to reach detailed traffic data and reports. With Webvisor and Heat Maps offered by Yandex Metrica, it is possible to get information, especially within the scope of e-commerce, and to reach the data presented in simple and understandable reports. Microsoft Clarity is a more effective tool in the field of User Experience (UX) measurement. It can also be said that Microsoft Analytics and Yandex Metrica tools are tools that complement each other rather than compete for the same functionality.
