BLOG

A new generation shopping experience with AR technology is now at your home!

With each passing day, we are talking about the technologies of the future and digital transformations. Undoubtedly, we all want to benefit from the digital opportunities offered by technology when it comes to online shopping, which we use in almost every part of our lives. Also, these technologies shape the future of e-commerce with the innovations they bring and the conveniences they offer. Especially in the post-pandemic period, where fast consumption and accessibility have gained much more importance, many innovations continue to come to the fore in different sectors. Augmented reality technologies, which have become a new trend, are come first among these innovations. In today's blog, we will talk about the rise of online solutions offered with augmented reality technology in the field of e-commerce.

What is Augmented Reality (AR)?

First of all, let's talk about augmented reality (AR) technology terms that we all constantly hear or use in our daily life. The interest in e-commerce channels, which provide a safe and practical shopping experience during the pandemic period, has grown tremendously. Many companies that want to expand their service network and increase their accessibility have turned their focus to digital. In this period, brands that adapted to the changing habits of consumers increased their size of sales . At this point, Augmented Reality (AR) technology has become the center of attention. Many brands have started to integrate this technology, which provides a realistic customer experience, into their online shopping experience. 

Augmented reality (AR) is a technology that offers us how virtual objects look in the real world with the support of artificial intelligence. Simultaneously, it allows you to see virtual objects in a 3D way in the environment you are in. Thanks to this technology, which creates a digital interface, you will no longer have any difficulty making decisions. Thanks to Augmented reality(AR) technology, you will be able to find out how the products you want to buy will look in your home or office. In addition, which you can experience this technology with various mobile applications, you will be able to purchase the product you want without leaving your comfort zone.



Augmented Reality in E-commerce: How Does it Work?

We are starting to encounter augmented reality (AR) technology, which has been developing rapidly since the day it started to be used in the field of e-commerce, more and more. E-commerce gains a new dimension with augmented reality (AR). With the preview interface offered, a more interactive and informative shopping experience is created.
With the augmented reality (AR) technology that increases the confidence of the consumer, you offer your customers the opportunity to try an unlimited number of products in online shopping. Also, users can examine the product in detail from every angle and make the purchase in a more practical way. Thanks to AR technology, you can try the beauty products or sunglasses you want to buy simultaneously and decide how they look on your face. You can experience the harmony of a sofa you buy into your home with your living room thanks to this wonderful technology. You can analyze every point of the products in detail by simply moving your camera. 

“According to statistics shared by Shopify, conversion rates are 250% higher on product pages with Augmented Reality (AR) and 3D product viewing than pages without AR. In companies using AR technology such as Houzz, they state that AR experience leads customers to buy 11 times more and spend 3 times more time in the application.”

The Effect of Augmented Reality (AR) Technology on E-commerce Sales

Brands that attach importance to user experience and practicality continue to expand their e-commerce volumes every day. Users who want to save time and energy want to take benefit of all the advantages offered by technology. Users who want to experience the product before purchasing tend to leave the cart when they cannot access sufficient information. E-commerce providers, using new technologies focused on fast consumption and practicality, significantly increase their sales at this point. According to statistics, 61% of online shoppers shop from sites with AR technology, while 70% are more loyal to brands that use AR.

Innovative e-commerce stores using augmented reality (AR) benefits from many advantages such as;

•    Offering an enjoyable shopping process by increasing the level of user interaction,
•    Making the purchasing process more practical and reliable,
•    Providing an innovative shopping experience focused on time and energy savings,
•    Increasing its sales with result-oriented technologies.

E-commerce Providers and Brands Using Augmented Reality (AR) Technology
There are many brands that have made a name for themselves by successfully using augmented reality (AR) technology. These brands are becoming more popular by increasing brand awareness.

IKEA 



First, let's talk about IKEA, a successful e-commerce store… With IKEA, AR-oriented interface, you can practically see how the products you want will look in your home. Thanks to the application, you select the area where the product will be used and add the product to that area. Afterward, a 3D image of the original state of the product in the area you specify is presented.

SEPHORA



Sephora, which uses augmented reality (AR) technology with the "Online Makeup Application" in 2021, offers a unique experience to the users. In this way, users review hundreds of products through the mobile application. Users choose any of the products they want to try, such as lipstick, eyeliner, mascara, blush, and foundation, and make the purchase without having to go to the store.

Fakir, Nike, Amazon, Converse, GAP, and many other brands in different sectors continue to use the new generation of e-commerce trend augmented reality (AR) technology. As a result, this technology allows users to experience products faster and more conveniently than in real life. It increases customer interaction and makes shopping much more enjoyable. E-commerce stores, which increase practicality by keeping up with innovations, are also rapidly increasing their popularity and sales.

So, where is your position in e-commerce among all these developments? You can contact us for innovative e-commerce solutions benefit from our or to step into the world of online shopping. Stay tuned for all digital news...

Songül Gamsız songul@saruhanweb.com