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The Instagram application, which has been popular for years, continues to innovate constantly. The Instagram application, which brings various updates periodically, is preparing to bring an augmented reality (AR) infrastructure update this time. Along with the developments made by technology giants such as Apple and Facebook in the field of augmented reality (AR), Instagram seems to follow the path of adapting to these developments. So what awaits us after this update?

Focusing to increase interactions by taking the user experience to the next level, Instagram is preparing an advertising model that will integrate with augmented reality (AR). Thanks to these AR based ads, users will have the chance to experience the product they want in 3D. If the augmented reality (AR) is too far for you, firstly you can read our detailed blog post.



We have already mentioned that users can examine the product from every angle, thanks to groundbreaking augmented reality (AR) technologies, especially in product promotion. Thanks to augmented reality (AR) ads, for example, when you want to buy sunglasses, you will be able to visit the store on Instagram and see the look of the glasses on your face with 3D effects. Or when you want to buy a sneakers, you will be able to see how that product will look on your feet in your phone. You will be able to view the products you want in your area via your phone.
 

AR ads, which are available in the open beta version, will be used in both post and story feed. In addition, according to a post by mobile application developer Alessandro Paluzzi on Twitter, interactive AR effects will also be used in the Instagram application. It seems that we will hear more frequently in the coming days, developments with augmented reality (AR) infrastructure, which will both offer great practicality to users in the field of e-commerce and enable brands to promote their products easily.

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Songül Gamsız songul@saruhanweb.com